The search engines are constantly tweaking their algorithms and SEO today is different to what it was 10 years ago. I started to learn SEO full-time 5 years ago and what I was doing then is certainly not what I’d do today. I was doing so-called “white hat” SEO, by the way, not "black hat". SEO tactics have changed enormously since then. And as SEO consultants we have to too otherwise we put our client’s businesses at risk.
However, some SEO people will still rely on the tactics that were being used in the old days - and some of these still tactics work. But….yes there’s always a “but”, Google and the other search engines have become much more sophisticated. They can now detect spam tactics and so-called black hat techniques much more readily. And when they find them, your website can be slammed with a penalty or be thrown out of the search engines entirely.
So here are the top 5 SEO tactics which, in my opinion, you need to stop now!
2. Highly optimised external anchor text. What this means is that every link that goes back to your website from another website is keyword stuffed. It is ok to have a few like this but if every anchor text is keyword rich it can look unnatural. And it is all about looking natural.
3. Keyword stuffed text. This is where the keyword you are trying to rank for is found everywhere in the text and it looks silly never mind being difficult to understand.
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4. Hidden text. This is a tactic some use to add more keywords to a page which won’t make the text look bad or unreadable. This is because the visitor to the website doesn’t see it but the search engines do. So the aim is to provide keyword signals to the search engines without bothering to write any more copy or writing copy which visitors will find meaningful. It is not worth doing as if found out, your website will be thrown out of the search engines.
5. Relying on your SEO consultant to do everything!
Getting websites to rank is not easy and as a company I see my team pull their hair out with frustration as we see a client’s competitor- who is obviously not doing anything good - ranking above our clients. That’s the frustration of SEO short term. But SEO is a long ball game and you’ll reap the rewards if you stick at it.