As a small business it is incredibly important that you squeeze as much as you can from all marketing streams. So ignoring optimisation is not good because this is one way of getting visitors on your site to see your content, and for all intents and purposes is free marketing.
So what are the top 5 things you should be doing now?
- Ensure your content is worth the visit! Keep it interesting.
- Ensure you have all your keywords and tags set up correctly.
- Ensure your metadata is optimised.
- Get social!
- Start link building.
SEO is not rocket science but it takes time and effort to learn it and apply it. And don't expect results straight away