When small businesses decide that they need some help to optimise their website to increase its ranking and traffic, they will search for a good local SEO agency. Search engine optimisation (SEO) is critical to making your website relevant to Google and Bing. This means that when someone searches for keywords related to your business, your website will be displayed in the search results. How far up you are on that page depends on a whole host of ranking factors.
One of the main ways to increase your relevancy and ranking is to have a lot of quality inbound links. Traditionally, in SEO of old, this meant creating lots of links through article spinning, blog comments, SEO directories, link farms etc. Nowadays, SEO has to be about quality inbound links. Google is continually rolling out updates which try and catch spammy practices and penalising them when they do.
Links are still very important. In fact recently Google tested out ranking websites excluding inbound backlinks and the result was not good. So we can be assured that they will still be important for some time to come. If this is the case, how do we get lots of good quality links?
One of the ways that we can do this is by creating lots of fantastic original content and then sharing it through social media. Creating useful content is what it is about. Something that adds value to what is already out there. This means researching the content that is out there and writing something better. Don’t expect it to be easy. It takes time and effort. Finding the right title is important not only to be relevant to people searching for it, but also to get people to read it.
Once you’ve created that fantastic inspiring content, you need to tell people about it. There’s no point in writing a great article or creating a great infographic if you don’t tell people about it. That’s where social media is very important. These are the channels to use to promote your website content. That is why it is really important to have social accounts and use them.
As a SEO agency, we would find it difficult if our clients weren’t using social media. We need them to tell people about their blog or special offers to drive traffic to the website. We even offer to manage their social media if they feel they just don’t have the time.
How does this tie in with links? Well if the content you have created is good or interesting enough and is shared, then someone might read it and decide to link to it. And Google loves these types of links. That is why SEO and social media need to go together like love and marriage. Go and open your social media accounts today!