Some people don't understand SEO probably the same way that I don't get tax returns and get stressed about filling them in.
SEO is essential if you want your website to have any hope of being found in Google. For those people who are confused about SEO, here is what an SEO specialist might do to your website to help.
- Analyse your websites titles, URLS's, and tags to see that they are being optimised in order to be found in Google. Google looks for clues in these things before it starts checking out your webpage, so giving Google hints about what your webpage is about is good.
- SEO's will look at your navigation menu to see that everything is optimised and your pages are not too far from the home page.
- SEO's will look at the links coming into your site from other websites and analyse them and your competitors website. Links are very important in helping you rank higher in Google.
You may be interested in reading "How to choose an SEO specialist".