The search industry has been widely recognised as a developing and ever-changing field, and as a result of these changes, more and more questions are being raised.
Whether you have one years’ experience or ten, there is a good chance you’ve been asked some pretty common, and at times some downright bizarre, questions in the past.
At Alba SEO Services, we receive a large number of questions on a regular basis and we often are found repeating ourselves.
However, regardless of how informed you may be, others may not be as knowledgeable and may require your expertise.
Therefore, we recorded all of the SEO FAQs that we were most commonly asked.
Although we’ve hidden a small catch.
In case you haven’t guessed yet, the title may be a dead giveaway.
Rather than answer the questions ourselves, we thought we would ask one of SEO’s leading industry experts, Craig Campbell, to give us his opinions instead.
SEO FAQS: Frequently Asked Questions
Why are keywords important?
Craig Campbell: Keywords are important as being found on the search engines drive traffic to your website. For example, if you are found for “used cars”, and you sell used cars, then this is your shop window online. So, selecting the right keywords that people search for is key to having a good SEO campaign.
How do I pick the right keywords?
Craig Campbell: You would need to analyse your competition by manually going through their website and using their title tags to assess what keywords they are targeting. If you want to pay for tools, then there are competitor analysis tools on the market such as SEMRush you can use to get an idea of what the competition are ranking for. The tools provide you a guide as to how much monthly search there is for any given keyword. So it’s important to make sure you do pick the right choice of keywords.
What is a ‘Backlink’?
Craig Campbell: A backlink is a link on another site pointing to your website. It can be a text link, image link or similar. If clicking on this link takes you to your website then this would be seen as a backlink. These are important for SEO. Think of them as a vote for your website, the more you have the more important Google will see this page that is being linked to. However relevance is key in all of this. A link from a florist to a builder isn’t relevant. A letting agent to a builder is much more relevant.
How do you know if a backlink is good or bad for SEO?
Craig Campbell: If you stick to getting a good quality backlink from a website that ranks well then you won’t go far wrong. Being on directories or sites that link out to thousands of other websites isn’t considered to be a powerful backlink.
Genuine sites with real traffic etc. are what I would consider a good backlink.
How do I build good backlinks?
Craig Campbell: You would need to reach out, talk to SEO friends, build relationships, pay for links, bribe someone with a link swap, take someone out for a beer, whatever it takes to make someone give you a link you will want to be doing it. There is no right or wrong way to do it, you just need to keep an open mind, beg, schmooze, or pay for the link you need to get.
How can I view the backlinks to my website?
Craig Campbell: There are various tools; Ahrefs and Majestic SEO are two of many backlink checking websites.
If a backlink is ‘nofollow’, should I remove or disavow it?
Craig Campbell: No, it’s perfectly natural to have an element of nofollow links, no need to disavow or get it removed. These can actually make you appear to have a nice natural backlink profile, and these nofollow links may still drive traffic to your site. But in theory a nofollow link is considered poor, so try and avoid them where you can as a dofollow link is better than a nofollow link.
What matters most: Building links or creating more content?
Craig Campbell: Both are equally as important. You need content to rank well, but you need links to help that content rank well. So a nice mixture of both is key.
Which is more important: On-Page SEO or Off-Page SEO?
Craig Campbell: Again, you can’t do well unless both are in place, and some sound tech SEO too. You will only get so far either way with one or the other so make sure you cover of both as you go.
How often should I be publishing new content?
Craig Campbell: That’s down to you; there is no set time-frames. Google likes new content and it’s ideal to publish frequently.. This could mean 2 times per month, or 2 times per week, whatever time allows. The more content you have, the more keywords you will rank for.
What is the best article length for SEO?
Craig Campbell: There again is no optimal length, there are 300 word articles that rank well. I’d say 500 minimum is a good amount of follow, but bear in mind people get bored easy so 2000 word articles are never really finished unless they are really important. But there is no set figure as such.
Is my websites page loading speed important?
Craig Campbell: Yes, loading speed is considered a ranking factor. You want to optimise your site speed the best you can as it can impact CTR which is a major ranking signal. So yes, it directly impacts SEO.
If an SEO company/agency is guaranteeing first place rankings, should I hire them?
Craig Campbell: Absolutely not. No one can offer any guarantees, anyone claiming they can are worth avoiding. Check companies and agencies previous efforts, check their backlinks and stuff too to ensure they are doing some good work before engaging in their services.
How long does it take to see a change in results from SEO?
Craig Campbell: Depends on the niche, you can see early quick results. I’ve had a clients’ traffic double from 1k to 2k in 4 weeks. Weak niche though, in general 3-6 months is a good figure to be giving people. By the time you optimise all on-page, off-page, site speed and address any tech issues it will take a few months for that to all be done. Then you have Google crawling and indexing all the work too. But too many variables, it really depends on clients’ budget too.
What are the main KPI’s that an SEO company/agency/consultant should consider?
Craig Campbell: Rankings, traffic, conversions are the only real ones you can consider, anything else is just subjective and down to perception.
Is there a future in SEO?
Craig Campbell: Of course, many people say its dead, but it’s as big as it’s ever been. It’s only dead to those who don’t know what they are doing. I still make a serious living from it, as do many others so it’s far from dead.
Craig Campbell, founder of Craig Campbell SEO, is a Glasgow-based SEO expert with over 16 years’ experience in the industry. Over this time, Craig has gained extensive knowledge and built a wealth of experience in SEO and other digital marketing services. Along with his considerable knowledge, he has featured in many search-related articles across the Web – including Search Engine Journal. Craig is a frequent SEO conference speaker, and has spoken alongside some of the largest names in the search industry. He dedicates a lot of his time to helping those who are looking to grasp actionable tips and advice.