Content Marketing is an integral part of an SEO strategy
Content creation and management is integral to your digital marketing strategy. Content marketing answers questions that your potential target customers are asking. It has the potential to drive them to your website and in doing so it promotes your brand.
Why do I need new content?
As part of your SEO strategy, new content will allow us to target new long-tail keywords. This is important as it is impossible to target every possible keyword in a small business website. We will find out about your industry and what your competitiors are writing about and create content which is better.
New content will attract links which will help your Google ranking as well as keep your website relevant and authority high.
What sort of content is created?
We create all types of content which we consider appropriate to the industry. This can include:
- Blog posts
- Quality guest posts (NOT the type which attracts Google penalties)
- How-to guides
Once there is a content strategy in place with awesome content being created regularly it needs to be promoted and shared. This part is very important. We will put a strategy in place to ensure that we get your brand noticed through a variety of channels including social media.