Having a website for your business is like having a shop window. If you walked past a department store where the window display looked cheap, disorganised and too busy, you would probably not go into the shop. The outside represents what you may find inside. It is the same with web design. It is easy to find very cheap web designers who can create a whole website for £99. But will it last the test of time? Was it really what you imagined having?
When you have a website created for you, there are 5 things which you should consider before you start.
1. How Many Pages Do I Need? Some people do not think about this but this is the foundation of your website. What are the main categories? What information do you want people to know about? And of course, the more pages you have, the more expensive the website will cost. So think about this carefully. A basic website will usually have:
HOME page, ABOUT page, SERVICES page and a CONTACT page. You may decide that you want a “SPECIAL OFFERS” page too, or a “NEWS” PAGE. Think about it before trying to work out costs.
2. Target Audience. Who am I trying to sell to? Once you understand that, you can think about the appearance of the website. The colours and themes you want to use. For example, pinks and purples may be suitable for selling baby products or pampering products, but they won’t be very suitable for men browsing for car parts.
3. Content. The actual words and images that you want to add to your website. How much do you want to say? Most people will skim over website copy, so it is best to keep it short and punchy. Images are good for most people as they add colour and interest to a page. Bu they must be relevant. It is worth investing in some nice images. You can buy images online quite cheaply and they do make a big difference to the look and feel of a website.
5. Search Engine Optimisation (SEO). There is no point in creating a website if it will not be found in Google or Bing. Make sure that your designer will consider SEO when building your website.
If you consider all the above before choosing your web designer you will stand a better chance of getting what you want at the right price.
Get in touch to discuss a new website with me!
Categorised in: Website Design
This post was written by Caroline Phillips