Search Engine Optimisation UK

We offer search engine optimisation services for businesses in the UK. We are an SEO agency Edinburgh, but work with businesses all over the country – not just Edinburgh.

If you have a website, search engine optimisation is essential. Optimising your website to make it relevant to search engines like Google and Bing is the first step in growing your business.

What is Search Engine Optimisation?

This question is a very common one. It’s a process of enhancing a website so that search engines understand its relevancy and credibility. This is important because search engines like Google only want to present the best quality results to a search query. They want to present a search of results which answers a question or provides a credible solution to a problem searched. To be part of the set of search results, a website has to appear relevant and credible. Google does this by analysing the content, the code, the navigation and lots of other things.

SEO Audit

The first step in search engine optimisation is conducting an SEO audit of your website. This will reveal what exactly needs attention to make your website fully optimised (i.e. relevant and credible). We always start with an SEO audit as we believe that without proper on-site SEO, any link building or citations will not have as great an impact on your ranking.

How to optimise your website:

Making sure that you have interesting, unique content that people want to read
Ensuring that your content contains keywords in the right places and quantity
Making sure the website can be navigated easily
Having lots of citations and links
Having an off-site social marketing strategy to build your online presence

Keep up-to-date!

Search engine optimisation is not a black art, but it takes time and dedication to improve rankings. Search engines are constantly altering which aspects of a website they consider to be important. So the techniques used have to change in line with them. So you need a good team of SEO experts who keep up to date and are excited by the challenge!

We have other digital marketing services which you might be interested in or just give us a call today on 07867 951266 to have a chat about our search engine optimisation service.

You can find us online here too if you need anymore info about us!

How we do search engine optimisation

Step 1 - Client Debrief

We find out about your business through an interview or via a questionnaire. What makes your business unique or better than anyone else? Who are your main competitors? Who are your customers?

Step 2 - SEO Audit

A technical SEO audit is essential to check for things such as – how well Google can crawl your website, server response codes, internal linking, keyword research and much more. All issues are documented and fixed.

Step 3 - SEO Campaign

On-going SEO campaign. We increase the authority of your website by acquiring links, citations and by creating new content such as infographics, blogs, videos and amplifying their reach through social channels.

Step 4 - SEO Fine Tuning

We always tweak the on-site SEO as required and can add fully optimised pages for new services or products.

Step 5 - Client Reporting

A report is sent each month to keep you informed about progress, any issues, traffic and rankings.

Face-to-face meetings can also be arranged every quarter.

grow urban. August 2023

I have enjoyed working with the team at Alba SEO to achieve improved search engine ranking for our eCommerce website. Caroline and Janet have been very supportive, straight-talking and have given clear and concise advice. I'm very pleased with their work so far and delighted to have found them. Highly recommend!

The Real Sgian Dubh Co October 2022

Excellent service from Caroline and the team. I thought professional SEO expertise might be beyond a small company like mine but her services were affordable and the results were fantastic.

Red Facilities April 2021

Our first time involving an SEO company in our business and Caroline and the team really delivered. Attentive service, great advice and regular progress updates. Very impressed and have recommended Alba SEO Services to others.

E2E Technologies June 2020

We've worked with Caroline and her team for some time now and, frankly, the results have been fantastic as has the communication. What she doesn't know about SEO isn't worth knowing! I would definitely recommend her service to anyone serious about pushing their site(s) higher in Google/Bing.

Liberty Locksmiths February 2018

I own my own locksmith business but I was no where to be seen on Google when people searched for a locksmith. After doing a bit of research I contacted Alba SEO and In the two months they have been doing my SEO I’ve went from obscurity to ranking constantly on page one for my key words. Keep up the good work Caroline and the team at Alba.

Search Engine Optimisation