Search Engine Optimisation UK
We offer search engine optimisation services for businesses in the UK. We are based in Edinburgh, but work with businesses all over the country.
If you have a website, search engine optimisation is essential. Optimising your website to make it relevant to search engines like Google and Bing is the first step in growing your business.
What is Search Engine Optimisation?
This question is a very common one. It’s a process of enhancing a website so that search engines understand its relevancy and credibility. This is important because search engines like Google only want to present the best quality results to a search query. They want to present a search of results which answers a question or provides a credible solution to a problem searched. To be part of the set of search results, a website has to appear relevant and credible. Google does this by analysing the content, the code, the navigation and lots of other things.
The first step in search engine optimisation is conducting an SEO audit of your website. This will reveal what exactly needs attention to make your website fully optimised (i.e. relevant and credible). We always start with an SEO audit as we believe that without proper on-site SEO, any link building or citations will not have as great an impact on your ranking.
How to optimise your website:
- Making sure that you have interesting, unique content that people want to read
- Ensuring that your content contains keywords in the right places and quantity
- Making sure the website can be navigated easily
- Having lots of citations and links
- Having an off-site social marketing strategy to build your online presence
SEO is not a black art, but it takes time and dedication to improve rankings. Search engines are constantly altering which aspects of a website they consider to be important. So the techniques used have to change in line with them. So you need a good team of SEO experts who keep up to date and are excited by the challenge!
We have other digital marketing services which you might be interested in or just give us a call today on 07867 951266 to have a chat about our search engine optimisation service.