Our Ethos

We are passionate about helping businesses grow through digital marketing, great web design and authentic social media. So we offer our clients as much support and advice as we possibly can. If that means meeting up face-to-face or scheduling a call to go over any concerns, that’s what we’ll do. We get our kicks from seeing our client’s business get more leads each month through our work.

Our ethos is fairness and authenticity. We want to be recommended as a valuable addition to your business and to form a close working relationship with you based on trust.

Our reviews speak for themselves but pick up the phone and we’re happy to chat through how we can help your business grow.


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SEO Scotland in Edinburgh City Centre

These are the people who make it happen

  • Caroline SEO in Scotland

    Caroline Phillips


    Loves the challenges of a new project. She’s spent many years understanding and working on local, national and international SEO for large and small businesses. Outside of work she loves running and can often be seen pounding the streets of Edinburgh early in the morning.

    Contact Caroline
  • Janet SEO Scotland Alba


    SEO Specialist

    One our SEO gurus who digs deep to make sure that your business achieves its full potential. She’s got loads of experience of local marketing across many industries. Outside of work she loves kickboxing. So watch out competitors!

    Contact Janet
  • Julie SEO Scotland


    SEO Specialist

    Julie is an SEO specialist with ideas galore for your business. A specialist in never-giving-up,  she makes sure that your business gets ranking above your competitors. Outside of work she enjoys hillwalking. She never tires of trying to get to the top!

    Contact Julie

The Alba SEO Journey

2013 - Alba SEO Services was born!

In 2013, Alba SEO Services came into existence (don’t mention the logo!). It all started when Caroline had another business project that required SEO and had spent two successful years honing her skills as an SEO expert. This experience gave her the confidence that she had the requisite knowledge to provide SEO services to other businesses

Oct 2013 - First Customer!

Our first customer was Garage Roof Scotland! And we still have them now!


June 2014 - First Employee!

Alba SEO Services was growing fast and so Janet was employed!



March 2016 - Second Employee

Julie became our second employee in March 2016.

alba seo logo

2017 - New Logo and New Website

2017 arrived with a new look for Alba SEO Services. New website and new branding!

2020 - First of Many Awards

Alba SEO Services won Best SEO Agency in 2020 and again in 2021. In 2023 we won SEO Agency of the Year in Scotland.

10 years of seo services

Oct 2023 - 10 Year Anniversary

We are so pleased to be here! We hope that we can continue serving our clients well and we look forward to the next decade!


People we work with

From the blog