Up Close and Personal With Team Alba

up close and personal

When users visit your website, the first place they see is your landing page.

If they are pleased with what they initially see, you can bet they will begin to explore more pages on your website.

More importantly, they will specifically look at your ‘About Us‘ page.

Visitors of your website are not always focused on what you have to offer. Instead, they have an interest in learning a great deal more about your business and the people within.

When you present yourself publicly, you are offering your users a chance to find out more about who you are, what you do and what your hobbies and interests are.

Instead of detaching yourself, give your visitors a more personalised experience. Make them feel relaxed and welcomed.

You are more likely to build levels of trust with your visitors if they are able to put a face to your name and know a little about you.

We thought we would follow our own advice and give a little insight into the individuals here at Alba SEO Services.

We welcome all messages, so if you wish to know a little more about us then get in contact and we would be happy to let you know!


Alba SEO Services Team

caroline alba seo services edinburgh


Owner and Founder



I’m Caroline, the owner of Alba SEO Services and I’ve been an SEO enthusiast for 5 years. It’s a great industry to be in as there are challenges every single day!


First I was a scientist working in a lab trying to discover new and exciting things but the thrill left me and I decided to train in IT back at university. From there I got a job in a large bank working in their IT systems but with the crash of 2008 the writing was on the wall for many bank employees. I was “let go” in 2011 but never looked back because it allowed me to start working in SEO – first on the website of another business I own and when that proved successful, I decided to start offering my SEO services.

Interests and Hobbies

I love running with my headphones on as it allows me to think things through and focus. But I also play team sports including netball which is a challenge for a slightly mature person!

Favourite Band(s) or Artist(s)

I’m an 80’s fan and love all cheesy sounds of that era, but I do like Ed Sheeran too (who doesn’t?)

Favourite Food/Cuisine

I love Indian food but really anything with a bit of spice is good for me.


seo edinburgh janet


SEO Specialist and Digital Marketing Expert



Working with clients from many different industries means every day is different and interesting.  My job is most rewarding when you work hard on a client’s website and then you watch the traffic increasing or Google ranking their website highly.


I started my working life in banking where I became a Chartered Banker, and then moved to IT.  I am currently a Member of The Chartered Institute for IT (MBCS).  This jobs uses skills I gained from both my previous careers.

Interests and Hobbies

I enjoy lots of sports and keeping fit as I find I need a good balance to sitting at a desk.  My favourite sport is snowboarding and I also enjoy walking, playing badminton and kickboxing.

Favourite Band(s) or Artist(s)

My favourites change all the time as I like lots of types of music.  If I’m working I may have something quiet on in the background like Jack Johnson or Kodaline.  Otherwise I will just listen to the radio or maybe a band like Twin Atlantic or Imagine Dragons.

Favourite Food/Cuisine

A good Sunday roast with a nice glass of red wine.


julie alba seo services edinburgh


SEO Specialist



I have been with Alba SEO for almost two years now.  I have found it hard work, interesting, sometimes challenging but ultimately very rewarding.


After university I spent the first few years of my working life as a maths & physics teacher. However I had an interest in computing so decided to go back to university to study for an MSc in IT. I spent the next few years working as an IT specialist with a large building society and then after taking some time off when my children were young, I went back to work as an IT developer in local government. When the opportunity arose to work with Caroline in Alba, I decided it was the right time for a new challenge. The last couple of years have involved a lot of hard work, plenty of new things to learn and luckily a good amount of job satisfaction too.

Favourite TV Shows

My guilty pleasure is Grey’s Anatomy which I have followed for more years than I like to admit. Bake Off is a close second.

Favourite Band(s) or Artist(s)

This changes from week to week but if pushed for an answer I would have to go with my old favourites: The Killers, Coldplay, Blondie, REM and Deacon Blue.

Interests and Hobbies

I enjoy running, as long as it’s not raining and I have a friend to chat to. I am also partial to the odd spin class, but only if it’s not too tough, the air conditioning is on full blast and the music is good!



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Caroline Phillips

Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.

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