For many businesses, the pandemic has been a huge shock. But those businesses that already had strong online presences may have found it easier to adapt.
Suddenly, with the arrival of COVID-19, more people are going online than ever before to find and buy products and services. And the businesses that are more visible online are in a better position to benefit.
Benefits of a Strong Online Presence
There are several key benefits of having a strong online presence. For a start, many people now start their research for products and services online (e.g. in Google). By boosting your visibility in the search engines, you can help to ensure that they come across your business first.
Local search especially is becoming increasingly important. People use their mobile phones to search for businesses in their local areas, and if you want to be found, you need to show up in the results.
In addition, a strong online presence allows you to develop your brand voice and build relationships with your customers. For example, a strong social media presence can generate more interest in your business and encourage more people to do business with you.
When you focus on online marketing, you can also monitor your results and improve upon them. For example, some tools allow you to track which keywords you are showing up for or which ads are generating the most clicks and sales. You can then optimise your marketing so you can spend less and get better results.
Finally, perhaps the most important point of all is that the tide is turning and more people will continue to go online to seek information, products and services in the future. Whatever type of business you run, you need to make sure you are not invisible to them.
How to Get Visible Online
There are many ways to improve your online visibility. Here we’ll look at some of the most important.
SEO stands for Search Engine Optimisation, and it includes a set of practices that help you to show up in Google and other search engines when someone searches for something relating to your business (e.g. plumber in Edinburgh).
PPC stands for Pay Per Click advertising, and it mainly refers to the ads you see in the search engines at the top of the results. You simply create ads that appear in the search results, then pay each time someone clicks on a link. It is a great way to get to the top of the search results and boost your visibility in a short space of time.
Social media has become very important for businesses over the last decade. Having a strong presence on one or two social media platforms is a great way to build a community around your brand and generate buzz.
It is especially useful for local businesses like tour companies, IT support companies, letting agents and dentists because you can use it to keep your customers updated and show a more personal side of your business.
Get Online, Get Found
The recent situation has made it apparent for businesses of all types that they need a strong online presence. But even when things go back to normal, having an online presence will continue to be important.
It takes time to build a strong online presence, and there’s a steep learning curve – so make sure you get some help. At Alba SEO, we help businesses of all sizes improve their online visibility, and we can help you too. Contact us to find out how we can help boost your business’s online presence today.
Categorised in: Digital Marketing
Aug 30, 2020