The Impact of an SEO Audit Should Not Be Under Estimated



In today’s digital age, a strong online presence is crucial for any business. But simply having a website isn’t enough. You need to ensure your website is optimised for search engines, allowing potential customers to find you easily. This is where the power of an SEO audit comes in.

We’ve discussed in an earlier post “What is an SEO Audit and Why Do I Need One?” In summary, an SEO audit is a comprehensive analysis of your website’s health and performance from a search engine optimisation standpoint. It examines various factors, including on-page content, technical infrastructure, and off-page signals, to identify areas for improvement.

Why is an SEO Audit Important?

Think of an SEO audit as a roadmap to better search engine visibility. By pinpointing weaknesses and opportunities, an audit can unlock loads of benefits for your website:

  • Enhanced Visibility: An SEO audit helps your website rank higher in search results for relevant keywords. This increases the chances of users finding your site, leading to more organic traffic.
  • Improved User Experience: Many SEO best practices align with creating a positive user experience. An audit can identify issues like slow loading times or broken links, frustrating users and harming your search ranking.
  • Competitive Advantage: Understanding your competitors’ SEO strategies is crucial for staying ahead. An SEO audit can reveal their strengths and weaknesses, allowing you to tailor your own approach for maximum impact.
  • Targeted Content Strategy: An audit can expose gaps in your content strategy. It can help identify topics users are searching for and ensure your website offers valuable, informative content that attracts and retains visitors.
  • Increased ROI: By attracting more qualified traffic and improving conversions, a well-optimised website can significantly boost your return on investment.

Taking the First Step

There are two main ways to conduct an SEO audit. You can use free or paid SEO audit tools available online. These tools offer a basic analysis of your website’s health. You might see these as a lead generation tactic on many websites “Get a Free SEO Audit in 30 minutes” or similar. In our experience, these types of audits are pretty pointless. The tools used pump out the same errors without context.

For a more in-depth analysis, consider hiring an SEO professional. They can provide a customised audit report with actionable insights and recommendations tailored to your specific website and industry. In our agency, we will spend at least a day or more on the SEO Audit and we try to demystify all the jargon and provide actionable recommendations such as specific changes to content headings or where to add internal links to improve linking.

What is the Impact of an SEO Audit?

I’m often asked, about the likely impact of an SEO audit. After all, if you are paying for a service, you should at least have an indication of the potential outcome. An SEO Audit can have a massive impact on keyword rankings. We have seen some keywords jump from page 2 or 3 or more to page 1 of Google after the Audit is finished. These fantastic results are a result of just reorganising the website structure and keywords and eliminating major barriers to the search engines. Not everyone will have this kind of great result, but everyone will see at least some movement.


What about Backlinks?

Backlinks are important. A recent study by Internet Marketing Ninjas sheds light on the importance of backlinks in search engine optimisation (SEO). The study found that a staggering 96% of websites ranking in the top 10 positions on Google have over 1,000 backlinks from unique domains. This highlights the significant role backlinks continue to play in achieving high search visibility.

The findings also debunk the notion that a small number of backlinks can suffice for ranking on the first page of Google. The study revealed that only 0.3% of top-ranking websites had fewer than 100 backlinks, and there were none with 50 backlinks or less.

These statistics suggest that building a strong backlink profile, which involves acquiring links from high-quality and relevant websites, is still a crucial SEO strategy.

Get Ranking!

If you think that your website is not ranking as well as it should then get in touch with us and we will take a look and provide an honest and competitive quote to complete an SEO Audit.

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Caroline Phillips

Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.

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