Having a Twitter account is a must for people who want their business to flourish. What does it offer?
A way to build up local contacts without too much pressure.
A cheap way of advertising your business.
Lets your customers know about any special offers you have.
Adds value to your search engine optimisation strategy.
Building up your reputation and clout with Twitter is very important. It lets your customers see what you are offering and gives them a chance to build trust with your brand. Personally, I think that having an active twitter account shows your customers that you are current and responsive.
As part of your SEO strategy, then it should play a considerable part. As well as giving you a valuable link back to your website, it offers the opportunity to show your content to a wider audience and so perhaps gain valuable back links back to your own site. Being active on twitter and building followers allows you the opportunity to increase your brand. Google is also now showing tweets in the Search Engine Results Pages (SERPS) so using keywords in your tweets is important.
All in all, using twitter should be part of your daily routine if you are serious about search engine optimisation.
Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.
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