Having a Twitter account is a must for people who want their business to flourish. Did you know many companies use Twitter to drive traffic and increase their website’s visibility on search engines?
Whether you’re a small business owner looking for a way to engage with customers or an online marketer trying to broaden your reach, using Twitter for business is essential to any SEO strategy.
Here’s why you should start tweeting:
The Statistics are Unshakeable.
Twitter is an incredibly powerful tool for engaging with potential customers and clients. According to recent research from the Pew Research Center, Twitter has 336 million monthly active users, up 9% from the previous year.
Not only that but:
75% of Twitter users actively check their feeds at least once daily, and 63% of users follow brands, organisations, or influencers.
The social network has a staggering 78% engagement rate growth – almost 10 times more than Instagram and 40 times more than Facebook.
53% of Twitter users are inclined to buy new products they discover via the platform.
It’s clear that Twitter is an invaluable tool for businesses and organisations – understanding how to use it properly can help maximise its impact.
Twitter Can Increase Your Website Traffic.
Twitter can be an incredibly powerful tool for increasing website traffic.
Compared to other social media platforms, Twitter is not just a social media platform. It’s a search engine. You can use it to drive traffic to your website and improve your SEO ranking.
Search engines use social signals from social media to rank your website. Likes, shares, and comments can have a massive impact on SEO.
According to cognitive SEO, the higher the average number of shares, comments, and likes a brand has, the higher its website rank actually is. Yes, we can’t believe it either!
If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.
In fact, if you post consistently enough (daily), you can even get a Twitter box on the search results page of Google, so whenever people search your brand name, it shows a quick snapshot of your active Twitter feed! This supports the impression that you have a credible and impactful online presence, especially with users who share your interests.
Here is an example of a Twitter Box when you search for the Oscars.
How else can you use the platform to direct traffic to your website? Exposure is vital here. We’d recommend the following:
Use targeted keywords.
Add your website URL beneath your bio on your Twitter profile.
Incorporate links to your website in your tweets.
Connect with other businesses and brands on Twitter so they can promote your content too, which will increase the visibility of your tweets and drive more traffic to your website.
Tweet about your products and services and use relevant hashtags in your tweets.
Retweet any content that includes links to your website and/ or blogs others have shared.
Set up Twitter Ads to drive users to a specific landing page on your site.
If you need help with this, we’re only one phone call away.
Wider Audience Reach.
Twitter is an effective platform for reaching a large audience. Did you know that Twitter’s actual visitors are three timesmore than its registered users? Crazy right?
The app’s user base will most likely include your potential customers from your locality or across the globe.
You can also use hashtags to make your posts more visible on Twitter. Hashtags are keywords preceded by a hash sign (#) that allow people to find content relating to specific topics — say, if they want to learn more about SEO strategies.
By using hashtags in tweets and posts, you can increase visibility and attract new followers who are interested in those topics.
Tweeting Is a Great Way to Engage with Your Audience.
You can’t do better than Twitter when it comes to communicating with your customers. Some companies even use Twitter to respond directly to customer service issues!
Tweeting is an excellent way to stay connected and engaged with your followers. It can help you build relationships, create conversations, and share valuable content.
This helps build trust and loyalty between you, your company or brand and the people who follow you on Twitter.
A Way to Build up Local Contacts Without Too Much Pressure.
Twitter is an excellent way to grow your network and build meaningful connections with professionals in your local area.
You can easily reach out to people in your industry, share your ideas and expertise, and even find opportunities for collaboration – all without feeling pressured or overwhelmed.
Ensure you actively post about (or participate in) their activities and retweet them when relevant.
It doesn’t take much time and is a great way to show people you’re connected with the surrounding community. And if you want to get more local business, it’s always good to show that you’re involved in the local community.
A Cheap Way of Advertising Your Business.
Twitter is an incredibly cost-effective way to reach large audiences and connect with potential customers. You don’t have to pay to be on Twitter, and you don’t have to pay to tweet.
It’s easy to set up, and you can be creative with your content to make it stand out from the crowd. Plus, Twitter allows you to track your success and measure the effectiveness of your campaigns.
Let your Customers Know About Any Special Offers You Have.
Tweeting your business’s promotions and deals is one of the most effective ways to attract new customers.
According to a study by Twitter, 67% of people who follow brands on Twitter want exclusive offers and deals.
So, if you want your customers to know about your special offers, Twitter is the perfect platform for doing this.
Adds Value to Your Search Engine Optimisation Strategy.
Twitter can be a powerful tool for improving your search engine optimisation strategy. With its ability to reach large audiences quickly, you can easily spread the word about your website and blog content and increase your visibility in search engines.
Additionally, Twitter allows you to easily target specific audiences with hashtags and other tools to tailor your content to the needs of your target market.
Finally, Twitter helps you build relationships with key influencers in your industry, which can help boost your credibility and visibility in search engine results.
Is Twitter Right for Your Business?
That all depends on what type of business you have, and how you plan to use Twitter. It can be time-consuming to maintain a presence on Twitter, and it may not be the best choice for every business.
Consider your goals and the resources you have available to determine if Twitter is the right platform for you.
For example, do you receive a lot of customer service requests? If the answer is yes, Twitter is 100% the place for your business. According toTwitter, 80% of social customer service requests come via their platform and when used right, Twitter’s customer service potential is phenomenal.
Who is your target audience? If it’s Millennials, you’re in luck – 40% of Millennials use Twitter, the biggest percentage of all generations. The percentage decreases as age increases.
Are you primarily a local business? As we mentioned above, if you’re looking to serve local customers in a defined area, then Twitter can introduce you to a whole new world of potential through social listening. Just look at Twitter’s advanced search function!
Twitter isn’t for every business, but it most definitely is for some!
Why Your Business Needs a Twitter Account.
Building up your reputation with Twitter is very important. It lets your customers see what you are offering and gives them a chance to build trust with your brand. An active Twitter account shows your customers that you are current and responsive.
As part of your SEO strategy, then it should play a considerable part. As well as giving you a valuable link back to your website, it offers the opportunity to show your content to a wider audience and perhaps gain valuable backlinks back to your own site.
Being active on Twitter and building followers allows you the opportunity to increase your brand. Google is also now showing tweets in the Search Engine Results Pages (SERPS), so using keywords in your tweets is important.
All in all, using Twitter should be part of your daily routine if you are serious about search engine optimisation.
Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.
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