Articles by Caroline Phillips
About Caroline Phillips
Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.

Google Algorithm Updates: How They Can Impact Your Business
Google is continually rolling out updates whether it be for spam, for content, or a significant core update. They helpfully... Read more

Search Engine Optimisation (SEO) for Beginners
Do you understand search engine optimisation (SEO)? In basic terms, SEO is used to help websites rank higher up in... Read more

Make Tweeting Part of Your SEO Strategy
Having a Twitter account is a must for people who want their business to flourish. Did you know many companies use Twitter... Read more

Got a Website? Don’t Sit Back and Relax!
You’ve just launched your new website. Now what? If you have recently got a website designed for your new business,... Read more

How to Make Sure You Don’t Get Hit by the Helpful Content Update in 2022
Google’s latest update is making its way to users everywhere. The search giant has been updating its algorithms regularly over... Read more

Why is Content Important for SEO? PLUS 7 Steps to Optimise Your Content!
A wise man once said…”CONTENT IS KING”, and he was right. Content writing is often overlooked by a lot... Read more

Is SEO Worth It?
Business owners and managers are often sceptical of search engine optimisation (SEO) when considering their marketing budget. “Is SEO really... Read more

Does Social Media Affect SEO?
In this digital age, social media is now an integral part of most people’s lives. Most businesses now know... Read more

How to do Keyword Research in 2022 – A Quick Guide
SEO’s regularly emphasise the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important... Read more

What Is an SEO Audit and Why Do I Need One?
earch engine optimisation (SEO) is more important than ever if you want your site to rank in the search results when people search for your products and services. But how do you know whether your site is optimised or not?