Articles by Caroline Phillips

About Caroline Phillips

Caroline Phillips is the owner of Alba SEO Services which offers quality SEO services to SME's. Established since 2013, Alba SEO has a track record of success.

EBA and ALBA SEO SPONSORSHIP PHOTO

Alba SEO Services Serves Up Third Year of Support for Edinburgh Badminton Academy!

September 16, 2025 Published by ,

We’re delighted to announce that we’ve just renewed our sponsorship of the Edinburgh Badminton Academy (EBA) for the third year... Read more

AI overviews and seo

AI and SEO – A Partnership of the Future?

August 19, 2025 Published by ,

With the nature of internet search changing rapidly, many people and experts are discussing the real possibility that SEO experts,... Read more

url structure and seo cartoon with google

Does URL Structure Still Matter in SEO?

January 8, 2025 Published by ,

In the world of search engine optimisation (SEO), there’s been years of debate about the importance of  URL structure. Does... Read more

seo consultancy and websites

Starting Strong: The Role of SEO Consultancy in New Website Projects

July 26, 2024 Published by ,

During my 13 years or so as an SEO consultant, it never ceases to amaze me the number of new... Read more

impact of seo audit

The Impact of an SEO Audit Should Not Be Under Estimated

June 13, 2024 Published by ,

  In today’s digital age, a strong online presence is crucial for any business. But simply having a website isn’t... Read more

Alba SEO Sponsors EBA

Alba SEO Services Nets Second Year Sponsorship with Edinburgh Badminton Academy!

February 8, 2024 Published by ,

  At Alba SEO Services, we’re not just about optimising websites – we’re also passionate about supporting our local community... Read more

10 years of seo services

Celebrating 10 Years of Alba SEO Services

December 11, 2023 Published by ,

  We’re thrilled to be celebrating our 10-year anniversary at Alba SEO this year! In October this year, it was... Read more

google updates and impacts on business

Google Algorithm Updates: How They Can Impact Your Business

October 5, 2023 Published by ,

Google is continually rolling out updates whether it be for spam, for content, or a significant core update.  They helpfully... Read more

beginners guide to seo

Search Engine Optimisation (SEO) for Beginners

August 16, 2023 Published by ,

Do you understand search engine optimisation (SEO)? In basic terms, SEO is used to help websites rank higher up in... Read more

Make Tweeting Part of Your SEO Strategy

March 20, 2023 Published by ,

Having a Twitter account is a must for people who want their business to flourish. Did you know many companies use Twitter... Read more